EMPOWERING STUDENTS TO BECOME
AGENTS OF CHANGE, TO HAVE A REAL IMPACT IN THE WORLD, AND BUILD THEIR OWN FUTURES FOR TOMORROW.
Module 2 - CONFIRM IT!
CONFIRM IT! continues the work of the previous module by recognising that a problem is only a problem to the person who experiences it as a problem.
Unless a person experiences a problem, it is unlikely that s/he will be interested in any solution you may provide and would not become a potential customer.
Moreover, entrepreneurs must determine what level of pain (or gain) the customer is currently experiencing. This is a key question that requires a confirmation from the identified customer segment/s.
Confirming the extent of the problem and for which customer segment, is crucial before the entrepreneur invests time and money to develop the idea. This module focuses on developing key skills to confirm which customer segments identify with the same problem as the entrepreneur.