EMPOWERING STUDENTS TO BECOME
AGENTS OF CHANGE, TO HAVE A REAL IMPACT IN THE WORLD, AND BUILD THEIR OWN FUTURES FOR TOMORROW.
Module 1 - DEFINE IT!
DEFINE IT! provides guidance to young entrepreneurs on how to identify current or future problems (or what entrepreneurs call opportunities).
These opportunities exist whether they are societal, community-based, or personal, and through this module, students identify solutions to these.
A value proposition is then developed to identify key benefits and features of a potential solution (product/service), by focusing on solving the pains, or providing gains to customers. This is an important step in opportunity assessment, since entrepreneurs need to be able to define the problem for which they believe to have a solution.
In this module it is important that entrepreneurs begin the process by identifying and clearly defining the problem that exists or may exist in future (and which they believe their ideas will address)