EMPOWERING STUDENTS TO BECOME
AGENTS OF CHANGE, TO HAVE A REAL IMPACT IN THE WORLD, AND BUILD THEIR OWN FUTURES FOR TOMORROW.
Module 7 - MARKET IT!
MARKET IT! Once the entrepreneur has validated the business model (achieving business model-market fit), the product and brand is ready to be marketed to customer segments.
There’s no point in having a ground-breaking product or service if your target customer segment/s are not aware of it.
MARKET IT! provides a clear understanding of how to create an engaging, creative and strategic marketing solution to promote the product, service, or experience to customers who are willing to pay. By applying methodology and process, an entrepreneur’s innovation in promotion and marketing has the best possible chance of success, as market impact is created by innovative marketing approaches, rather than big budgets.